Tokico Re-Launches in North America

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By: PB Editor
Wednesday, June 4, 2014
Performance aftermarket distributor Motovicity Distribution, Madison Heights, Mich., is celebrating the formal re-launch of the Tokico brand in North America after an 18-month hiatus of product shipments.

Motovicity signed an exclusive distributor agreement with Hitachi Automotive Systems America Inc. in November, 2013, and immediately began the process of restoring the product pipeline, according to a press release.

Since taking over distribution, Motovicity has restored inventory levels and is currently setting up wholesale distributors in the U.S. and Canada for the shock and strut manufacturer, which has been an iconic performance brand for more than 60 years, according to the company.

Scott Cole, Motovicity brand manager, said the filling of backorders is well under way, with the majority of the Tokico product catalog now again available for distribution. Popular applications include Ford Mustang, Honda, Nissan and Mazda.

Motovicity is also providing marketing and advertising support for Tokico in the form of national print advertising and a booth at the 2014 SEMA Show, the release added.

“We’ve seen exceptionally strong demand for this product, which is great to see from a brand perspective. To weather this storm and have people banging on your door for product is a good problem to have,” Cole said.

He predicts strong sales for Tokico, based on loyalty from enthusiasts and enduring recognition for the brand’s performance attributes in the value price segment. Tokico fills a niche in the street performance and vintage JDM segments, with additional fitment for current modern muscle and sport compact brands, the company noted.

“We are very pleased with the progress Motovicity has made in restoring the Tokico brand in North America. This has been a massive undertaking that Motovicity is uniquely qualified to handle,” said Fred Pakshir, vice president and general manager, Hitachi Automotive Systems Americas.

For more information and for dealer or distributor inquiries, call 855-792-2256 or email