Please read the entire thread.
Attention Ladies and gentlemen of the SCCOO, we will have the pleasure of having Peter Jansen of Ford of Canada in attendance at an upcoming meeting. I'd like to pick the date of July 14th and a location in the west with a large parking area and room for all of you. Please provide positive feedback Some of the regular people that I expect to be there include: Prez-Ed-ent, Lazybird, Leslie Borda, No excuses Sean(we need your diplomatic skills), Wayner, V8arrik, Greg Coleman-Colewoman and Coleboy, Andy Wanger, Mr&MrsHarris, Jason, SteveN (with his fixed hernia) McBilly, Steve Richards(withorWithoutaMoranaEngine) WidowmakerSteve, Kirk(BramptonRepairDepot) and of course all of you that haven't been mentioned.
Hi John, thanks for your letter and e-mail. I have been on a world-wind travel schedule over the past 5 weeks, which has made responding to customer letters and e-mails challenging. However, that is an excuse - so I do apologize for my delayed response to you.
One of the greatest reflections of a product is its ability to attract and retain loyal customers - and in certain special circumstances, have customers develop a social gathering or club to share their pride in their product. I think that Ford Motor Company is very fortunate to have many such customers who through time and dedication keep the heritage of our products top of mind.
I have become involved with many car clubs over the past year, and the partnership has been rewarding for all. I have been able to connect with many loyal Ford enthusiasts and in return, I have become a conduit into Ford Motor Company for these clubs - to provide and share information with and support whenever possible. Although financial support is difficult to provide in these times of limited resources, club members have been very positive on establishing ongoing dialogue with Ford.
I still have a few more weeks of travel remaining - with time freeing up in mid-July. Let me know where your club will be meeting on July 14th or 28th, and I will attend your meeting.
Brand Manager - Focus, Mustang, Thunderbird, SVT
General Marketing, Ford of Canada
May 18, 2004
Ford Management : Mr. Peter Jansen, Ford Thunderbird Brand Manager
Mr. John Vernile, Regional Manager Great Lakes Region
My name is John Zlupko and I have proudly owned and tirelessly
maintained my 1991 Ford Thunderbird Super Coupe for the last 11 years.
In 1997, a group of many devoted Thunderbird owners formed the Super
Coupe Club of Ontario. We are a car club dedicated to the enthusiastic
celebration, enjoyment, preservation and modern day enhancement of
our 1989-1997 MN12 Ford Thunderbirds & Cougars. Due to the ravages of
time , rust and attrition we are no longer just drivers but forced to
be Do It Yourself part-time mechanics. Our members spend countless
hours and thousands of dollars dedicated to maintaining and updating
The purpose of this letter is to inform you of our club's existence and
ask you to recognize our loyalty, dedication and enthusiasm for the
Ford Thunderbird. Along with this recognition I am also humbly offering
Ford the opportunity to reward our efforts and patronage. We not only
purchase Thunderbird parts but also Mustang and other v8 applicable Ford
parts. We would like to establish an ongoing relationship with Ford.
On July 29th of 2001 I had the privilege of attending the launch of the
new 2002 Thunderbird in Dearborn Michigan along with former brand
manager Dave Jamieson. Ford Canada did a great job of hosting the
Canadian contingent with a reception, gifts and a test drive preview. To
see the lifelong commitment of the classic Thunderbird owners in
preserving their cars from the 1950s to the 1970s was very inspiring.
I'm sure that they had to overcome the challenges that we are
encountering such as part availability, member attrition and of course,
time and expenses.
I do not have any one particular promotional request to ask of your
great marketing machine but if I may make some suggestions I would offer
these; Thunderbird seminar by a former design team member , get
together sponsorship(Dave & Busters) Ford merchandise prizes or
promotional items(tshirts,banners,etc), Carlisle 2004 Ford Nationals
involvement, Ford ShowNShine BarBQ June 13th( we will participate this
year) parts purchase opportunities, launch parties, Thunderbird and
Mustang club joint promotions, Michigan/Toronto Indy opportunities, a
copy of the 1989 Thunderbird TV Commercial, race track days,
Thunderbird /Nascar memorabilia.
Some of our members have said to me, " You're wasting your time and
efforts if you think Ford is going to do anything for the Club as they
are more interested in customers who buy new cars every few years.
If it is not in Ford's interest then they won't care to do anything." My
reply is that good companies realize that promotional campaigns do not
only involve an incentive to sell new products but also to reward
loyalty and committment to a brand and its company. It may also be
called goodwill and an intangible added value asset.
I cordially invite you to attend one of our weekly Wednesday meetings
at your convenience. This would be a great opportunity for yourselves to
witness our car club's Ford Thunderbird loyalty and enthusiasm.